NEW YOKOO

New Yokoo is a conceptual editorial project for a MoMA art exhibit that includes a 20 page catalogue and promotional poster. It references typographic research into the MoMA brand and artist Tadanori Yokoo to create a comprehensive project that takes into consideration design, branding and brand values, typographic hierarchy and narratives. The catalogue was created through Photoshop, Illustrator and InDesign while the promotional poster is a hand done collage piece with integrated type.