NINTENDO: SELECT START

Nintendo: Select Start, is a 100 page conceptual brand book project showcasing the history and cultural impact of the Nintendo game company. With emphasis on narrative, visual consistency, and experimentation, Nintendo: Start Select sought to utilize retro-inspired typographic treatments with graphical motifs to playfully illustrate the timeline of the company.

The contents of the book comprise of research and analysis of the brand’s ethos, design language, product history, and consumer reception. The final project aims to offer itself as a holistic reference source that embodies Nintendo’s commercial mandate and visual identity.